The following represent word for word transcriptions of evaluations from Kordell Norton’s address titled “Changing Status Quo to Status Grow”
Indiana Chamber Executives Association - Spring Conference
February 05, 2008 Sheraton City Centre, Indianapolis
Kordell Norton - Keynote
What did we do today that helped? What insights will help you improve and get better results?
o What causes people to buy = Emotion
o Branding/testimonials and using them for my marketing materials
o “You Cans” focus Very helpful, time well spent!
o Concentrate on benefits first for events.
o Putting “You Cans” into email
o 3 words to describe chamber from each board member and then use dots to determine brand.
o “You Can” terminology/5 senses/ likes attract
o Let us see how we look to our members and what we need to change
o Be the first memory file-be the first thing that comes to mind. Think how customer thinks – what is important to them. Little customers (rabbit) and big customers (elephants) are needed but sell to them differently.
o Use more “You Cans” for our customers and new prospects to hear.
o Promote events/benefits on my voice mail
o The “You Can” ideas instead of the I/We method. Motivation. 5 sensing.
o Talk about “You cans” on new member pack.
o Ask customer what he wants – Just Ask!
o Emotion causes motion.
o Have our members tell us what our brand is. Start & Stop.
o Use “You Cans” everywhere. Testimonials everywhere. VM
o Customers want sales growth – bottom line. Brand is an expectation & becomes an experience.
o DRASTIC scenario.
o You Can Marketing. Making experiences out of events.
o You Cans. Create new memory folder.
o Use testimonials in brochure. C.A.S.E. Brand yourself, make more personal appeal to emotions.
o Focus off us and on member. Change voicemail.
o “You Can” voice mail message. Think/speak/act “You Can”.
o Change your voicemail. All about perspectives and what makes “You” unique.
o The reminder to tell our story from the “You” perspective.
o Ah ha! Perspectives! You Cans!
o You Cans, create new memory folders, testimonials on marketing materials.
o Need to collect and use customer testimonials. Customers can tell us our brand if we listen.
o “You Cans” – marketing materials changed to portray different perspective.
o Email and voicemail tips
o Change wording to “You Can”. Figure out our branding – product statement.
o You cans with each event promotion.
What do you wish you had gotten more information on? Do you have any thoughts for Kordell?
o Excellent speaker – Kordell, you did a super job! Kept me engaged and involved every minute of your presentation
o Just what we needed to hear – Great ideas with entertaining delivery, interaction. Great!!
o You were very interesting. We would love more information on bringing you to our Chamber!
o More time with him in the session.
o Energetic & Funny
o Great job! Definitely learned about how to view things differently. Suggest you wear “the vest” during whole presentation!
o Thought-provoking, Entertaining, helpful & practical applications (& hilarious!)
o Awesome, Entertaining, Very knowledgeable.
o Kordell was entertaining while sharing new insight into branding and marketing.
o I enjoyed the afternoon. Good job.
o Great humor – Very appreciated!
o Entertaining and relevant.
o Membership drives, retention efforts/ideas.
o FANTASTIC – Thanks!! Fun energetic.
o You were awesome – More of it all! Right on humor.
o Great! Keeps you engaged.
o Once you get ‘em with the “you cans”, how do you keep ‘em!?
o Energetic, entertaining, applicable insights.
o Makes you look at things in a different light
o Makes sense. Informative. Perfect ideas.
o Concrete examples of applying DRASTIC to chamber programs could have been improved. Maybe next time.
o Great job!
o More sharing from other chambers – just ½ more benefit “bounces.” More on how to make an experience.
o Kordell has a great sense of humor that he makes part of a serious subject.
o Explain more start/stop. Great Give examples to consider for stops.
o I ADORE YOU. Thanks!
o Great trivial facts. Entertaining – Informative
o Kordell did terrific! A funny man who is not dumb!