Now that the dust has settled from our amazingly successful Taste of Training, we’ve had a chance to put the comments from participants into a summary.  I’d like to share the feedback from your sessions:

Keynote Address:  Chocolate, Elephants & Wrinkle Remover:  Secrets to Supercharging Your Business Growth

What did you learn today that will help you (or your organization) get better results or improve?

• Yes we are currently learning with Kordell to help our organization achieve goals.

• To think outside the box, make sure you get all of the info.

• Remember everyone sees things differently even when looking at the same thing. Know what people you are trying to reach.

• Promote in 2nd person

• Reinforced the concept to know and understand your customers and what they need

• Define your organizations target customers; understand their expectations, and tailor your efforts to address those expectations.

• “Second person” emotion=motion

• How different people have different expectations

• Focus on market

• 3 parts of brand-very interesting

• Target your audience

• That it matters how you strategize your market posture. Even if you don’t consciously plan it the perception is formed until you deliberately attempt to change it.

• Customer experience is key

• Real life anecdotes and experiences that tie into his topic.

• About marketing

• Look at processes-where’s the bottleneck?

• Concentrate on customer expectations

• Understanding of customer’s value and how to create value

• Target your companies customers you can target more than one market.

• Great comparisons and reminders that you need to know where you are and where you want to be…experienced

• Very entertaining-learned to choose a focus.

• Ideas to create a customer experience at my business

• Thought provoking kisses vs. Godiva both will work, but which are we?

What do you wish you had gotten more information on?  How did the presenter do?

• Excellent job

• Great presenter

• He did a very good job

• Presenter used great examples to show what can be done to better understand the customer.

• Interesting stories, made his points quickly and concisely.

• Makes me think..reasses

• How to do this

• Great presenter

• Great presenter, engaging and focused on getting message across

• It was presented at a good pace with memorable Andrews so a small amount of notes makes for great recall.

• Presenter did a great job.

Status Quo to Status Grow: The Secret Marketing & Sales Tools used by Big Business – Kordell Norton

What did you learn today that will help you (or your organization) get better results or improve?

• Strategy to marketing

• Change our marketing campaigns from first and third person to second person.

• Changing the landscape from me to you

• You can statements..emotion sells

• Steps to take

• Sales=benefits matter most. “what’s in it for me”

• Make emotion to drive to the product.

• Customers buy with emotion and justify with features.

• The you can’s were great and can be applied to work.

• Relationship between expectations and emotions

• Market benefits-second person then present features

• 3 things brand do for you features-benefits “you”

• 2^nd person in all communication to evoke emotion

• take we and I to “you” can

• the importance of communicating to your customers in 2^nd person.

• Ways to evoke emotion in a customer.

• More time spent on developing content with emotional message is needed.

What do you wish you had gotten more information on?  How did the presenter do?

• Loved the presenter gave a lot of good information and got me to think outside the box

• Awesome

• Great info

• Good presentation-lots to think about

• Great presenter.

• Excellent.

• Handouts in bad order.

• Again terrific

• Managing inventory, and process…presenter did well time should have been doubled and he would have had lots more to present/offer.

• Very good

• So good I bought his book

• Presenter did great

• Excellent presenter

Your Tomorrow Arrived Yesterday: How to Create Your Organization for the Future – Kordell Norton

What did you learn today that will help you (or your organization) get better results or improve?

• How to move to future

• Leadership=strategy and execution

• Hard time tying part of presentation to creating org. for future

 What do you wish you had gotten more information on?  How did the presenter do?

• Presenter was excellent

•  

Thank you so much for your terrific work, Kordell.  You definitely helped us create a buzz about BTES.  I’ve always told Kim that people just aren’t aware of us or what we do – I think we made significant progress in creating awareness, which will hopefully translate into some business for us both. 

I’ll give you a call this week – few things to talk to you about (next session with our client, sales calls, etc.)

Melanie Garcia

Account Executive

OSU/ATI Business Training & Educational Services

1625 Wilson Road - Shisler Conference Center

Wooster, OH  44691