Articles for Top Line Growth
from Kordell Norton
We provide here some articles covering various topics and subjects that can be used by you and your organization. If you do indeed use these, we ask that you give the appropriate credit with Kordell Norton's name as the author and note that all rights are reserved and please let us know.
Article from the American Chamber of Commerce Executives - Chamber Executive Magazine
Making your events DRASTIC
Marketing & Branding
Marketing On a Limited Budget - 555 Words
Using Memory Folders to get Mind Share with Your Customers
Catsup Bottles and Your Brand, Your Sales and YOUR Success - 554 Words
What can we learn from catsup bottles in growing your business?
Recruiting Tips, Tricks and Traps - 5134 words
Ways to increase enrollment and attendance at your school
Tips for working a Tradeshow - 330 words
Tips, Trick and Traps for Working Tradeshows
Ye Olde Rules of Marketing - 147 words
Basic tenants of making your sales and marketing stand out
The Power of Partnering - 1496 words
Partnering in a down economy
Customer Satisfaction and Quality - 714 words
10 tips to being a leader in your own growth
Rules for Marketing Materials - Writing Copy and Headlines - 501 words
Here are some simple guidelines for creating advertising and marketing materials.
Sales & Sales Training Articles
When the Buyers is Saying Bad Things . . . it is a Good Thing . . . for YOU (975 words)
The 3 Mental Phases the Buyer goes through
Because of the Wonderful Things He Does . . . . - 1430 words
3 Elements of change that can make your next meeting or event a over the top success
So you want to increase your sales? 1125 words
The 15 Ways to Sell & Prospect
DISC Selling Skills
Methods to identify and then adapt to communication styles
Sell More Stuff!
The 4 Steps Selling Process and the 7 Customer Engagement Phases
The Sales Matrix to Higher Margins
Moving your sales from transactions to consultative partnership with the customer
Prospecting by the Numbers
There are rules to successful prospecting. . . most of those involve numbers. . . .
Hugging An Elephant at Pebble Beach
Account Review Sessions Guidelines with Big Customers
How can you say you're customer oriented if you are not. . . listening?
Listening to the Customer, a cornerstone to business growth
EPRS & The 4 P's of Selling
A graphic of the four steps in a sale and the 4 types of questions to ask customers
Strategy & Leadership
Top Line Growth - What to Focus On
The focus and disciplines needed to grow the top line of an organization
The 7 A's of Change - 1005 words
The mental steps of dealing with the ups and downs of life
Critical Issues - 635 Words
The Guidelines to Focus Your Efforts and Resources
Core Values - A Primer
What research shows to be considered when adopting Core Values
High Execution Planning - The REAL work of a Leader and Manager
The guidelines for a HEP Planning session.
DISC meets TetraMap meets Body Parts
A comparison of DISC and TetraMap and other behavior style profiles
The 5 Ps of Execution
The 5 Factors that impact Execution of a Business Plan
Paretto Was An Optimist
An article on planning and the lack of . . .
Focus, Focus, Focus
A focus of Management is to manage the focus.
SPOT and Time Management
Using the principles of a SPOT matrix combined with new generation time management
Mission and Vision Statement Worksheet
Template for text based mission and vision statement
The 90 Second Audit
Helping the customer get organized with Audits
Crisis in School Leadership
Think and methods to increase revenues into the education institution.
Pearls and NOT Shooting yourself in the Foot (632 words)
Why Apologies indicate earning power and how to apologize
Event Supercharging Worksheet
This is the worksheet for making your event, experience and turning it into a world class event.
The Bankruptcy Gap (614 words)
How to position your company and products to compete and win in the market.
Creativity, Innovation and Self Improvement
Concepts to Improve the Brainstorm process
How the Unknown can change the World
How inventions by Gould and Hoff and the Synergy of their organizations changed the world
Storyboarding - New Uses for an Old Tool
The mechanics of Storyboarding in Brainstorming
Don't Drink the Woolite
Why the 4 Levels of Learning May be Holding you Back
Hugging a Gust of Wind - 838 Words
How Creative Business People Capture Creativity and those Game Changing Trends
Sales Tips for Educators
The four simple steps to selling
Focus Group of Students & Parents of Career Tech
Report on 60+ Students & Parents and their thoughts on marketing Tech Prep education
About Kordell Norton - The Top Line Guy
Your organization has a strong interest in the "top line" for growth. As a consultant, speaker, author, Kordell Norton works with corporate, association, education and government organizations who want to focus on branding, sales, marketing, strategic planning/leadership, team building, and customer service.
Kordell was an executive with several multi-billion dollar corporations with executive suite positions in sales, HR, marketing and call centers. As a certified Graphic Facilitator, he uses highly visual processes, along with humor, and entertaining methods for powerful, high energy presentations.
Author of Throwing Gas on the Fire - creating drastic change in Sales and Marketing
He can be reached at (330) 405-1950 or at firstname.lastname@example.org or at his website - www.KordellNorton.com