Articles for Top Line Growth
from Kordell Norton
We provide here some articles covering various topics and subjects that can be used by you and your organization. If you do indeed use these, we ask that you give the appropriate credit with Kordell Norton's name as the author and note that all rights are reserved and please let us know.
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Because of the Wonderful Things He Does . . . .
3 Elements of change that can make your next meeting or event a over the top success
Using Memory Folders to get Mind Share with Your Customers
Catsup Bottles and Your Brand, Your Sales and YOUR Success
What can we learn from catsup bottles in growing your business?
The mental steps of dealing with the ups and downs of life
So you want to increase your sales?
The 15 Ways to Sell & Prospect
The Guidelines to Focus Your Efforts and Resources
What research shows to be considered when adopting Core Values
High Execution Planning - The REAL work of a Leader and Manager
The guidelines for a HEP Planning session.
Methods to identify and then adapt to communication styles
DISC meets TetraMap meets Body Parts
A comparison of DISC and TetraMap and other behavior style profiles
The 4 Steps Selling Process and the 7 Customer Engagement Phases
The 5 Factors that impact Execution of a Business Plan
The Sales Matrix to Higher Margins
Moving your sales from transactions to consultative partnership with the customer
There are rules to successful prospecting. . . most of those involve numbers. . . .
An article on planning and the lack of . . .
A focus of Management is to manage the focus.
Using the principles of a SPOT matrix combined with new generation time management
The four simple steps to selling
Recruiting Tips, Tricks and Traps
Ways to increase enrollment and attendance at your school
Mission and Vision Statement Worksheet
Template for text based mission and vision statement
Focus Group of Students & Parents of Career Tech
Report on 60+ Students & Parents and their thoughts on marketing Tech Prep education
Helping the customer get organized with Audits
Tips, Trick and Traps for Working Tradeshows
Basic tenants of making your sales and marketing stand out
Think and methods to increase revenues into the education institution.
Methods people use to drive their sales
Concepts to Improve the Brainstorm process
Customer Satisfaction and Quality
10 tips to being a leader in your own growth
Hugging An Elephant at Pebble Beach
Account Review Sessions Guidelines with Big Customers
How can you say your are customer oriented if you are not. . . listening?
Listening to the Customer, a cornerstone to business growth
Storyboarding - New Uses for an Old Tool
The mechanics of Storyboarding in Brainstorming
Top Line Growth - What to Focus On
The focus and disciplines needed to grow the top line of an organization
A graphic of the four steps in a sale and the 4 types of questions to ask customers
For determining importance, priorities of programs, initiatives, goals and objectives
Rules for Marketing Materials - Writing Copy and Headlines
Here are some simple guidelines for creating advertising and marketing materials.
How the Unknown can change the World
How inventions by Gould and Hoff and the Synergy of their organizations changed the world
Tool for prioritizing goals
About Kordell Norton - The Top Line Guy
Your organization has a strong interest in the "top line" for growth. As a consultant, speaker, author, Kordell Norton works with corporate, association, education and government organizations who want to focus on branding, sales, marketing, strategic planning/leadership, team building, and customer service.
Kordell was an executive with several multi-billion dollar corporations with executive suite positions in sales, HR, marketing and call centers. As a certified Graphic Facilitator, he uses highly visual processes, along with humor, and entertaining methods for powerful, high energy presentations.
Author of Throwing Gas on the Fire - creating drastic change in Sales and Marketing
He can be reached at (330) 405-1950 or at kordell@kordellnorton.com or at his website - www.KordellNorton.com
