Here are my most Requested Keynotes and Programs
Rubber Chickens, Redwoods, and Razor Blades: The 7 Steps to Strategy and
Marketing That Inspires, Lifts and Gets Results
*
From the soon to be published book by Kordell
Has
marketing changed with the internet? Are there trends that large corporations
are using to drive their sales. Can you do pro-active things to grow your
business. . . now. . . today?
In this
interactive and educational presentation you will discover the keys to powerful
marketing that will connect with your customers and motivate them to take
action. Laugh and learn as we look at how to get explosive business growth with
7 key elements that are a must for sales increase.
·
Learn how Strategy
and Execution and Marketing must be tied together.
·
You will get
insights on how to stand out in your market while developing your unique
value.
·
Make your sales grow
by learning which of your offerings will be the easiest to capture . . .
and have the greatest success.
Entertaining, humorous and insightful you will learn how change your Now to WOW
in this fast paced session. Whether it is steamed milk at Starbucks, why mouse
traps can make your business better, or why Silly Putty helps the world’s
greatest violinist perform better – you will walk away with tips and tricks to
grow your business and to get results!
Your Tomorrow Arrived Yesterday - Strategic Planning for Out of the Box Business
Growth
Strategic Planning
as a Facilitator - or -
Keynote
Organizations
ask for a certified Graphic Facilitator (that's me) using a highly visual
Group Graphics method. Fast paced, visual and entertaining, you will in
hours, create Strategic Plans for Boards and Executives. Are you
creating the Vision and Leadership that inspires and engages the team?
Great for those who want create a plan and execution for results.
Get buy-in from all of your stakeholders with consensus and synergy?
Status Quo to Status Grow – Chocolate, Elephants and Wrinkle Remover – How to
Supercharge your Business Growth.
Marketing/Branding/Business Growth
Keynote - or - Workshop
This interactive, laughter inducing presentation is experienced by audiences
nationwide. One executive remarked after this event, “You are a rock star in my eyes!!!! Absolutely my favorite session.”
For sales and branding focus this is the presentation. How to
connect and motivate customers and new prospects to take action in powerful
ways.
Hold onto your seat! In
this fast-paced, humorous and mind-shaking session you will get insights
on how to position your organization for growth, customize your message
with your various prospects, look at ways branding can help or hinder your
efforts and learn easy methods to drastically improve your results.
* Get tips
on ways to market your business with the least amount of effort for
the greatest return.
* Discover
how to present your organization in ways that will motivate the
members and customers to take action.
Come laugh and learn how
Chocolate, Elephants and Wrinkle Remover can get results and growth for
your organization. Find out why Cheesecake and Grocery Bag stories can help
you get more motivated customers who will "buy" now. Highly
interactive, entertaining and jam packed with insights and tools to help
you move your group
to the next level.
Say
Less – Sell More: How to Find Explosive Sales Growth Using the Consultative
Methods of Experts
Consultative Sales Workshop - or -
Keynote
The old manipulative sales techniques are killing business. Learn how to
get fewer
objections,
sell value, get more referrals and connect with customers in powerful, long
term relationships built of deep trust. Say Less - Sell More. Just
what is Consultative Selling and how do you use this to become a trusted
advisor and expert to the customer? What are the four types of questions
that top producing sales people ask?
From the book -
Spontaneous Combustion – Discovering the Customers Pain, Passion, and
Priorities by Kordell Norton.
Control of YOUR Destiny – How to Add Sizzle, Pizzazz and Revenue
Event Planning/Event Marketing/Tips and
Tricks from Others - An interactive
session
In this
interactive session participants get to C.A.S.E. (Copy And Steal Everything)
ideas from each other. In addition they take their best ideas and run
them through a Event & Experience Builder . . . a series of practices and
insights from Hollywood, Disney, Punxsutawney's Ground Hog, and classic
marketing practices for other creative sources. At the end of the
session participants will have marketing and events that have extra revenue
streams written all over them. They will make an impact immediately.
Getting the Most Out of Your Investment – The 4 Steps To
Connect with Conference Attendees
and/or
“You
Had Me At Hello” – How to Connect in 3 Seconds With ANYONE . . .
the New World of Networking
(Why an Elevator Speech mentality is killing your
sales)
Networking/Marketing/Social Networking
- Keynote or Interactive
Session
Great as a Vendor Only session before the official
conference (a bonus for your vendors) or as a session on those who want to
understand the changes in the internet and how to use those to grow your
business. Discussion on the do's and don'ts of Facebook, LinkedIn,
Wordpress, and YouTube and how to use them to your advantage. In
addition this material teaches how to attend networking events to get new
business, how to connect with other participants so that EVERY contact becomes
a winner for you.
For Educator Programs click here
Course Outlines / Overviews of Day Seminars
and Workshops
One-page overview
of Kordell Norton - click here
One-page overview of
Sales Program - click here.
One-page overview of Marketing Program - click
here.
One-page overview of Strategic
Planning - click here.
Kordell Norton - the Speaker
Inspiration, excitement, high energy
and fun. At the same time you want someone
you can trust to not insult or offend your audience. You can trust Kordell
in a presentation that is both uplifting and educating. With presentations
to Associations, Rotary Clubs, Chambers of Commerce, and Schools and
Business, Kordell brings insights and information that will entertain and lift
for groups of all sizes.
The following are comments taken
from evaluation cards at recent speaking events:
"The best I have heard at one of our conferences in years"
- Society of Human Resource Management
(SHRM) 2005 Conference
"Where did the time go? I really wished you had more
time." - Fairlawn Chamber of
Commerce
"I would love to see you in a
full presentation. Call me" - Solon Ohio Rotary Club
- May 2005
Topics and Speeches (more
detail):
Networking Skills 101 – “You Had Me at Hello”
alternative titles to
this presentation are:
-
The Bad Economy Can Be Good For You - Networking Insights the Get
Growth and Results in your Business
-
Networking 101 – How to Turn EVERY Networking Event Into a Successful
Activity for YOUR Business
-
You Had Me At Hello – What to Say and What NOT to Say to turn Every
Networking Event Into Business Growth
Learn the networking secrets that get others to what to know about your
organization. Create 100% results in turning every networking conversation
into a win as you find out why traditional Elevator Speeches are so damaging
to you and your business. Discover how to answer, with confidence, “What do
you do for a living?” In this humor filled, highly interactive and
entertaining event, you will:
·
Learn how to make you and your message stand
out in any group.
·
Learn the secret method to make EVERY
networking contact turn into a fantastic sales lead.
·
Get tools to motivate potential customers to
take action!
Bring a stack of your business cards and a pen that won’t run out of ink and
hold onto your hat. Fast paced and educational, you will get ideas that you
can start using before you leave this event, to build you business. This
will be one of those events that get others saying, “You HAD to be there!”
Inspire and Lead with Confidence – Strategic Planning for the Organization of
the Future
A 100% interactive session where participants interact and share insights on
directions, strategic focus, and activities. Kordell Norton, as a certified
Graphic Facilitator, captures in words and pictures the groups wisdom on large
wall sized mind-maps real time. Warning: This session guarantees extreme
engagement, participation, and visually is a blast. If your group wants
Vision, Mission and Strategic Planning that engages and inspires. . . this is
the presentation.
Word of Mouth Excellence – Creating Events and Programs that Sizzle with
Pizzazz
Get methods for creating powerful events that get over the top Word of Mouth
publicity with the secrets of Disney, Proctor & Gamble, Apple Computer and
others. The format gathers best practices from participants and shows how to
make them better. Very hands on. Concepts from Kordell’s book –
“Throwing Gas on the Fire – Creating drastic change in Sales and Marketing.
Get the formula to turn EVERY event and program into a success.
What are the secrets used
by the corporate world to get “over the top” word of mouth advertising for
your organization. This interactive session will show you how to steal
great ideas from other businesses and get DRASTIC improvements in each
event.
-
You will learn how to find organizational Power and how
to recruit it to build events and programs that get great
volunteerism.
-
Learn the Tips, Tricks and Traps associated with
Generational Customer Groups.
Come and learn about new
marketing tools like Flip Video, Web 2.0 and Social Networking,
Testimonial Marketing, the killer Evaluation Form, and understanding
behavioral styles. Like getting a drink from a fire hose, this session
will explode with ideas, tools and methods that will make your events
magic . . . and the advertising of those events just fun to experience.
Creating
Marketing Plans for Focus, Visibility, Action and Connection
Session participants create a focus marketing plan that gets results for
them. They will learn how communicate and connect with the customer with
language that causes action. They will learn which products will give the
greatest return on effort, with the least amount of investment in the fastest
time. Using a planning “template” handout each will come away with a plan for
their efforts.
Leadership - the 4 Steps to Increasing Performance
While Making Less Noise
Learn the secrets of creating
powerful teams and how to move your organization to performance overdrive.
Come and learn how Moose Mess Pie, the secrets of Napoleon, and Whack a Mole
Management effect your leadership. You will get:
·
THE two basic roles of EVERY leader.
·
How to recognize and use organizational power to make
things happen.
·
How to get insights from others to compensate for the blind
spots you might have as a leader.
For more
information on this GREAT Sales, Marketing and Customer Satisfaction Workshop.
Sales Training Audit
G
MWM
See what others said who
recently sat through this information.
Strategic Planning
You want to build or update
your Strategic Plan but are hesitant because of the time commitment? Our
revolutionary process using Group Graphics can take your team through Strategic
Planning in days. In addition, the process pulls your team together on
focus AND gets them to high level performance. . . quickly. All of this
saves you time and money.
Statistics show that our process . . .
- Shortens meetings by 24%
- 64% of the groups using this
make a decision immediately
- Consensus occurs in 79%
(versus 58% with out our help)
- Problem and issues are
resolved to the positive 64% (versus 45% with our help)
Strategic Planning Audit
Leadership Training
Titles - following are
some titles for leadership from some recent programs.
-
The Invisible Leader - Insights on
being Transparent and the Parable of the Empty Suit
-
Leadership - the 4 Steps to
Increasing Performance While Making Less Noise
-
Napoleon, Lincoln & Girl Scout
Cookies -
Copying and Stealing Great Leadership Skills
Your team looks to you and the other management
resources to lead, guide and have the answers to key questions. Your
organization knows they need powerful leadership, but HOW do you get it?
Our workshops have you and your team define leadership for your organization, what
it looks like and how to apply it.
Leadership
Audit - use this form to help us customize our
material to get you the greatest return on investment in the shortest time.
Customer Service -
Customer Value
The culmination of
10+ years of building customer service organizations, our
"Customer Service/Customer Value workshop uses a combination of multimedia,
training "maps" and specific customer feedback to build your organization.
Dedicated to building customer "Wow" this workshop has been used by Compaq
Computer, the Social
Security Administration,
United State Enrichment Corporation, Microsoft and
others. Can we help you turn your Lemons into Lemonade?
Customer Service Audit
Team Building
It is more important
with each passing day to get closer to your team, to have them performing at a
high level and have them focused on the right goal. Our Team Building
experience uses The Drexler-Sibbet Team Building Model (copyrighted), in
connection with assessments that allow an "scientific" focus on the strengths
and weaknesses of your team. Your group will receive then customized and
focused exercises, experiential games experiences, group and/or individual
profiling that fuel discussions as we help you move your team to high
performance.
Team Building Audit
Click here to see some very cool training materials and programs
About Kordell Norton -
Out of the Box Strategy, Sales & Marketing
Your organization has a strong
interest in the "top line" for growth. As a consultant, speaker, author, Kordell
Norton works with corporate, association, education and government organizations
who want to focus on branding, sales, marketing, strategic planning/leadership,
team building, and customer service.
Kordell was an executive with
several multi-billion dollar corporations with executive suite positions in
sales, HR, marketing and call centers. As a certified Graphic Facilitator, he
uses highly visual processes, along with humor, and entertaining methods for
powerful, high energy presentations.
Author of Throwing Gas on the
Fire - creating drastic change in Sales and Marketing
He can be reached at (330)
405-1950 or at
kordell@kordellnorton.com or at his website - www.KordellNorton.com
